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Dealing responsibly with water is one of the most important global aims of the 21st century. The German sanitary industry offers a variety of technical solutions which do justice to this aim and the claim to be sustainable. On the occasion of the ISH 2009 many exhibitors intend to document this at their stands jointly, and this more clearly than in the past, under the title “Blue Responsibility”. The concrete content of the designs will be based on the sustainability concept of the Brundtland Commission (World Commission on Environment and Development, 1987) which encompasses ecological as well as economic and social aspects.
The VDMA Fachverband Armaturen together with the IFS IndustrieForum Sanitär will create the appropriate setting and at places where large numbers of visitors congregate at the trade fair, forge a multimedia link between the problems of the international supply of drinking water and the technology for sustainable sanitary solutions offered by German brands.